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With the digital camera market penetration slowing…thanks to new smartphones with decent enough 3 MP cameras in them, digital camera manufacturers are fighting back with adding great photo sharing options and other cool features in their new cameras.

Nikon has just announced that they are adding 4 new compact digital cameras to their arsenal. Coolpix S70, Coolpix S1000pj, Coolpix S640 and Coolpix S570. All four have sleek designs and bright OLED touch screen at the back (no buttons). They all also feature motion detection that adjusts the shutter speeds and ISO settings to compensate for any shaking and moving subjects in the view. These cameras will hit the shelves by end of september.

1. Coolpix S640


Features 12.2 megapixels, 5x optical zoom, wide angle lens (28 mm), super quick auto focus, built in photo editing features and a start up time of 0.7 seconds

Priced at $499

2. Coolpix S70


An improvement over last year’s Coolpix S60, Coolpix S70 features 12.1 megapixels, a bright 3.5 inch OLED screen and video capturing at awesome 1,280 x 720 pixels and 30 frames per second.

Priced at $400

3. Coolpix S1000pj


The foremost feature of this camera is a built in LCD projector to project 40 inched screen at a distance upto 6 feet. Although the projection brightness is rumored to be not so good (traditional projector brightness is 1000 times more), it sure adds a coolness factor to this camera. Other features are 12.1 megapixels with 5x optical zoom and captures 640 x 480 pixels video at 30 frames/second.

Priced at $430

4. Coolpix S570


Last one on the list is Coolpix S570, an improvement over previous Coolpix S560 with 12 megapixels, 5x optical zoom and motion detection.

Priced at $200

Pentax Optio W80 Digital Camera

The digital camera manufacturers seem to be gearing up for the summer by developing highly rugged compact cameras that can withstand most kind of tough places a summer enthusiast can ever be in. Whether you are hiking tough trails or snorkeling deep reefs, AgfaPhoto DC-600uW, Olympus Stylus Tough 6010 and Pentax’s latest one, Pentax Optio W80 are the digital cameras you can consider.

Packed with high performance zoom lens and a new imaging engine, Pentax Optio W80 can hold its own up to 5 meters under water, are coldproof and also shockproof. Optio W80’s 12.1 megapixels and 5x wide angle zoom will ensure that your summer fun pics are shot the best that they can ever be.

I remember once going ATV riding with my friends and knowing that my 2 years old Canon Powershot will not hold its own against the tough riding, possible dropping and also so much dust, we did not take it with us and ended up without any pictures of the great fun that we had. So even if you have one of the best compact digital cameras with you already, it definitely helps having one of these rugged digital cameras with you.

Description
Adventurous meets clumsy in the 12 megapixel, waterproof, coldproof and now shockproof Optio W80. Dunk it, freeze it, drop it, and it will keep coming back for more.

Released: 25 June, 2009
Megapixels: 12
Zoom: 5x wide angle zoom
Colors: Cardinal Red, Azure Blue, Gunmetal gray
Price: $299.95
Go buy it!

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